Find the decision
I make rules, constraints and trade-offs visible before committing to a screen.
The throughline
The medium changed.
The curiosity didn’t.
My route into product design passed through graphic design, e-commerce, games and 3D. Each taught me something different about how people read, navigate and act.
At Gaming Innovation Group, I progressed from Junior to Lead Product Designer over more than five years. The work became more complex: rule engines, content systems, data-heavy tools and a design system used across teams.
That shift expanded my responsibility, but it didn’t take me away from craft. I still care about the wording that removes doubt, the state that makes an action recoverable and the component that gives a team a reliable starting point.